Academic Background

• Graduated from the Department of Korean Literature, Hanyang University (Bachelor of Arts)
• Graduated from the Department of Korean Literature, Yonsei University Graduate School (Master of Arts)
• Graduated from the Department of Korean Literature, Yonsei University Graduate School (Ph.D of Arts)

Research Interests

Research on the traditional poetry, folktales, and myths of classical Korean literature, with a focus on the mechanisms through which they form the cultural archetypes of cultural contents. Discovered materials that can be utilized as sources for creative works.

Key Experiences

• ​Visiting researcher, Keio University, Japan (1999-2002)
• Visiting professor, Meiji University (2007)
• Head of ERICA Academic Information Center (2017-2018)

Key Publications

• , and over 30 other works.

Major Publications

Books

• *Ilyeon* (Hangilsa, 1997)
• *New Readings of Korean Classical Poetry* (Dream Books, 1998)
• *Ilyeon and the Era of Samguk Yusa* (Wolin, 2001)
• *What We Really Need to Know About Samguk Yusa* (Hyeonamsa, 2002)
• *Beijing Beggars* (Changbi, 2003)
• *Samguk Yusa on the Road* (Mirae M&B, 2006)
• *Questioning Ilyeon* (Hyeonamsa, 2006)
• *When Spring Comes to My Star* (Sanha, 2006)
• *Modernity of Korean Classical Poetry* (Bogosa, 2007)
• *China and Orange* (Saemteo, 2008)
• *Books Loved by Tokugawa* (Hyeonamsa, 2009)
• *The Writing Sensibility of Samguk Yusa* (Hyeonamsa, 2010)
• *Meeting Samguk Yusa on the Road* (Hyeonamsa, 2011)
• *Discussing Myth Leadership* (Hyeonamsa, 2012)
• *First Kiss Tastes Like an Apple 1* (Nol, 2012)
• *Invitation to Adventure* (Hyeonamsa, 2015)
• *Tokyo’s Nights Come Early* (Ida, 2017)
• *The Book Above All Books* (Hyeonamsa, 2020)
• *The 13th Century and Samguk Yusa - My Perspective* (Bori, 2021)
• *Reconstruction of Samguk Yusa* (Yeokrak, 2021)

Poetry Collections

• *High Tide on an Autumn Evening* (Cheongha, 1987)
• *The Shade of Seomgang* (Goryeowon, 1995)
• *I Don’t Know the Grammar of This Street* (Changjak & Bipyong, 2001)
• *Singing While Riding a Bicycle* (Random House, 2008)
• *The Moving Speed of Clouds* (Jungang M&B, 2012)
• *Halfway* (Knowledge Creates Knowledge, 2015)
• *Somehow, Calmly, Beautiful Korean Language* (Munhak Suchup, 2017)
• *Becoming Familiar* (Siseonsa, 2019)

Translations

• Ilyeon, *Samguk Yusa* (Hongik Publishing, 2001)
• Nomura Shinichi, *Korea: The Eyes of the 1930s* (Ihwa, 2003)
• Shimomura Kojin, *Analects of Confucius* (Hyeonamsa, 2003)
• Kim Busik, *Biographies from Samguk Sagi* (Hyeonamsa, 2005)
• Tanizaki Junichiro, *In Praise of Shadows* (Nulwa, 2005)
• *Collected Works of Hwahanchangsu II* (Bogosa, 2013)
• *Sagak Tongtong Collection* (Bogosa, 2013)
• *Responses to the Fragrance of Sanghansungsa* (Bogosa, 2014)
• *The Best Praise Collection from Gagwan* (Bogosa, 2014)
• Yasutomi Ayumu, *The Dangerous Analects* (Hyeonamsa, 2014)

Major Conference Activities

Korean Society of Publishing Studies, East Asian Ancient Studies Association, Yeolsang Classical Studies Association, Korean Society of Poetry and Poetics, Korean Language and Culture Association

Academic Background

• 1984 Graduated from the Department of Business Administration, Seoul National University (Bachelor’s)
• 1986 Graduated from the University of Minnesota, Carlson School of Management (MBA)

Research Interests

Cultural Contents Marketing, Contents Business

Key Experiences

• ​1986-1988: Samsung Electronics, Management Planning Office
• 1988-1991: Cheil Worldwide
• 1994-1996: Director, Dolggot Company.
• 2000-2007: Vice-president Dongwoo Theme Inc.
• 2005-2008: Member, Korea Film Council (KOFIC).
• 2014-2018: Head of ERICA Business Incubation Center, Hanyang University.

Key Publications

• A Study on the Implementation of Online Korean Traditional Music Performance Content Using Metaphor Extraction Techniques (Culture and Convergence, 2021)
• Strategic Experience Design of Short-Form Video-Based Brands (Journal of the Korean Society for Contents Studies, 2020)
• North-South Animation Cooperation Strategy in the Era of North Korea's Reform and Opening (Animation Studies, 2018)
• Content Business Models in the Digital Media Environment (Animation Studies, 2017)
• Structural Changes in the Chinese Cultural Content Industry and Korea's Response Strategies (Humanities Contents, 2016)
• Webtoon Content Producer Business Models (Animation Studies, 2015)
• A Study on the Animation Support System as Broadcast Video Content (Comics and Animation Studies, 2015)
• Content Industry Promotion Funds in the Digital Media Environment (Journal of the Korean Society for Contents Studies, 2014)
• A Study on the Validity of an OSMU Strategy Model Based on Brand Identity (Comics and Animation Studies, 2012)
• A Study on the Brand Identity of Baby Dinosaur Dooly (Animation Studies, 2012) and 22 other pieces

Major Publications

Books

• Character Licensing (Co-author, Communication Books, 2019)
• Changes in China’s Economic Structure and Korea’s Opportunities (Co-author, Korea Development Institute (KDI)

Major Conference Activities

The Korean Society of Animation Studies (KSA), The Korean Society of Character and Design Studies (KSCD) 

Academic Background

• Bachelor of Arts in Korean Language and Literature, College of Humanities, Hanyang University
• Master of Arts in Korean Language and Literature, Graduate School, Hanyang University
• Ph.D. in Korean Language and Literature, Graduate School, Hanyang University

Research Interests

The main research areas include cultural content storytelling, transmedia storytelling, enjoyment, fandom, and UI/UX. The work focuses on expanding the scope and domain of cultural content storytelling while pioneering methodologies for storytelling analysis. Recent studies have delved into transmedia storytelling, extending to enjoyment, fandom, and UI/UX, exploring these areas from a formative perspective.

Key Experiences

• July 2021–Present: Dean, College of International Culture
• January 2014–Present: Director, Cultural Content Research Institute
• January 2021–Present: Advisory Member, JTBC Audience Council
• Jan 2017–Jun 2021: Director, Institute for Creative Convergence Education and IC-PBL Center
• Jan–Dec 2021: Project Director, 2021 Content Korea Lab Campus Project
• 2014–2019: Project Director, CK Project Team for the Department of Cultural Content
• 2013–2015: Project Director, BK21+ Project Team for the Department of Cultural Content
• 2011.01-12: University of California, Irvine Visiting Scholar
• Jan–Dec 2011: Visiting Scholar, University of California, Irvine
• Jan–Dec 2010: Advisory Member, KBS Media Critique Panel
• 2007–2010: Chair, Specialized Committee for Gwangju Storytelling Academy
• 2006–2010: Advisory Member, Creative Planning Academy, Korea Creative Content Agency (KOCCA)

Key Publications

• A Study on the Character Activation Strategy for the Busan International Film Festival
• Humanistic Reflections for the Sustainability of the Korean Wave (Hallyu)
• A Study on the Storytelling Strategies of Disney Animation
• Animation Literacy: Strategizing Enjoyment
• Four Approaches for Productive Discussions on Cultural Content Storytelling
• Strategies for Activating One Source Multi-Use Across Cultural Contents Using Narratives
• Storytelling Strategies in Disney 3D Animation
• A Study on Storytelling Strategies in Disney/Pixar Franchise Animations
• A Study on Conversion of Cultural Content Storytelling to Promote One Source Multi-Use
• Love Letter: The Recall of Memory and the Delay of Loss
• The Wind Rises: Collapsed Pathos of Landscapes and Dreams
• Webtoon Storytelling: Premises for Distinctive Discussions
• The Dual Layers of Femininity in Wong Kar-wai's Films
• A Study on the Transmedia Storytelling Strategies of Webtoons
• Transmedia Storytelling
• Dynamic Participation, Convergence, and the Joy of Sharing: Focused on Content IP Business, and over 80 other works.

Major Publications

Independent Publications

• 《Narrative Structures and Strategies in Animation》, Nonhyeong, 2004
• 《Structures and Strategies of Cultural Content Storytelling》, Nonhyeong, 2015
• 《Webtoons: Structure and Possibilities of Transmedia Storytelling》, Communication Books, 2018
• 《Yoon Tae-ho》, Communication Books, 2018
• 《Kang Do-ha》, Communication Books, 2018
• 《Hayao Miyazaki's Animation Storytelling Strategies》, Nonhyeong, 2018
• 《Park Soo-dong》, Communication Books, 2021
• 《Park Heung-yong》, Communication Books, 2021
• 《Bang Hak-ki》, Communication Books, 2021 (Total: 9 books)

Co-authored Publications

• 《The Birth of Cultural Content Studies》, Dahal Media, 2005
• 《Winter Sonata: Between Content and Context》, Dahal Media, 2005
• 《The Korean Wave and 21st Century Cultural Vision》, Cheongdonggeoul, 2006
• 《Media Education and Pedagogy》, Communication Books, 2006
• 《Digital Media and the Expansion of Arts》, Acanet, 2006
• 《One Source Multi Use & Storytelling》, Random House, 2006
• 《アニメは 越境する》, 岩波書店, 2010
• 《Anime Crosses Borders (アニメは越境する)》, Iwanami Shoten, 2010
• 《IP: The Beginning of Every Story》, Communication Books, 2021 (Total: 20 books)

Major Conference Activities

The Korean Society for Humanities Contents, The Korean Society of Animation Studies, The Global Cultural Content Society, The Society of Popular Narrative, The Korean Society for Content Studies, etc.

Academic Background

• 1994 Graduated from the Department of Business Administration, University of Mary Washington (Bachelor’s)
• 2005 Graduated from the University of Virginia MBA (Master’s)

Research Interests

Cultural Contents, Broadcasting, Music, Korean Wave, Festivals, OTT, Metaverse

Key Experiences

• 2021-2021: Head of ERICA Academic Information Center, Hanyang University.
• 2014-2020: Dean of Department of Cultural Contents, Hanyang University, Chair of Graduate School.
• 2011-2014: Head of Global Business Team & Head of Global Sales Team, CJ E&M.
• 2007-2010: Vice President, IB Business Headquarters, Samsung Securities.
• 1995-2007: Samsung Everland Strategic Planning Team.

Key Publications

• The Implications of Heuristics and Network Effects in the Trading of Broadcasting Formats and the Export Strategy of Korean Formats: With Emphasis on King of Mask Singer and I Can Hear Your Voice (Humanities Contents, 2021)
• The Impact of Experience Factors of Contactless Fashion and Beauty Performances on Customer Satisfaction Mediated by Perceived Value (Digital Convergence Research, 2021)
• A Study on the Competitiveness of Domestic OTT Platform Drama Supply (Digital Convergence Research, 2021)
• The Expansion of Korean Drama Services on OTT Platforms and the Strategic Changes of Drama Production Companies: With Emphasis on the Dynamic Capabilities View (Humanities Contents, 2020)
• The Impact of Blockchain Technology on the Music Industry, The International Journal of Advanced Smart Convergence, 2019
• Career Education through Cultural Content Industry-Linked Courses (Animation Studies, 2018)
• A Study on Theme Park Attractions Using Virtual Reality and Augmented Reality Technologies (Digital Convergence Research, 2017)
• Localization Strategy of Shanghai Disneyland (Humanities Contents, 2017)
• The Success Factors of Hallyu with focus on K-Pop, Korean Language & Culture, 2016
• Records and Challenges of MCN Business, Humanities Contents, 2016, and many more

Major Publications

Independent Publications

• New Challenges of Beauty in the Untact Era, BC Books (Co-author)

Major Conference Activities

The Korean Society for Humanities Contents, The Digital Policy Society

Academic Background

• 2006: Bachelor’s Degree in Korean Language and Literature, Ewha Womans University
• 2009: Master’s Degree in Digital Media Studies, Ewha Womans University
• 2018: Doctorate in Convergent Contents Studies, Ewha Womans University

Research Interests

Digital Storytelling, Digital Games, Virtual Worlds and Interactive Content, Web Content

Key Experiences

• Head of the Department of Cultural Content Studies
• Editorial Board Member of the Humanities Content Society
• Executive Director and Editorial Board Member of the Korean Society for Animation Studies

Key Publications

• “A Study on Character Representation in the Metaverse,” *Journal of Comics and Animation Studies*, No. 74, Korean Society for Comics and Animation Studies, 2024.
• “A Study on Transmedia Storytelling in Web Dramas,” *Culture and Convergence*, Vol. 44, No. 7, Korean Society of Culture and Convergence, 2022.
• “A Study on the Characteristics of Reprocessed Short-form Content,” *Journal of the Korea Contents Association*, Vol. 22, No. 5, Korea Contents Association, 2022.
• “A Theoretical Study on the Concept and Types of the Metaverse: Focusing on Possible World Theory,” *Humanities Content*, No. 62, Humanities Content Society, 2021.
• “A Study on the Perceptions of Media Industry Professionals on the Use of Game IP,” *Humanities Content*, No. 60, Humanities Content Society, 2021.
• “A Study on the Types of Short-form Video Content,” *Humanities Content*, No. 58, Humanities Content Society, 2020.
• “A Study on Game Marketing Content Utilizing Transmedia,” *Journal of Comics and Animation Studies*, No. 57, Korean Society for Comics and Animation Studies, 2019.
• “A Study on Play Experience in Mobile Game Platforms: Focusing on Walter Benjamin’s Concept of the Flâneur,” *Humanities Content*, No. 51, Humanities Content Society, 2018.
• “Time-Based Restructuring in Mobile Role-Playing Games,” *Journal of the Korean Game Society*, Vol. 17, No. 5, Korean Game Society, 2017.

Major Publications

Books

• Introduction to Storytelling*, ComBooks Campus, 2023. (Co-authored)
• Mobile Game Storytelling*, Communication Books, 2020.
• Understanding Transmedia Storytelling*, Ewha Womans University Press, 2015. (Co-authored)

Major Conference Activities

Humanities Content Society, Korean Game Society, Korean Society for Comics and Animation Studies, Korean Society for Animation Studies, Korea Contents Association

Academic Background

• 2014: Bachelor’s Degree in International Relations, Seoul National University
• 2016: Master’s Degree in Communication, Seoul National University
• 2020: Doctorate in Communication, Seoul National University

Research Interests

Hallyu (Korean Wave), Platforms, Popular Culture, Digital Media, Cultural Studies

Key Experiences

• Senior Researcher, Institute of Communication Research, Seoul National University
• Senior Researcher, Korean Wave Research Center, Asia Center, Seoul National University

Key Publications

• "An Exploratory Study on ZEPETO Dramas: Through the Database Consumption Theory." Journal of Digital Contents Society, Vol. 25, No. 1, 2024.
• "A Meta-Analysis of Domestic Research on the Korean Wave in Asia." Asia Review, Vol. 13, No. 3, 2023.
• "The Korean Wave of Dramas in Thailand Mediated by Netflix." Broadcasting and Communication, Vol. 24, No. 4, 2023.
• Reshaping Hallyu: Global reception of South Korean content on Netflix. International Journal of Communication, 17, 2023.
• "Expanding and Competing K: An Analysis of K-Discourse Through Domestic Media Coverage." Korean Journal of Journalism & Communication Studies, Vol. 66, No. 4, 2022.
• "The Reception of Korean Dramas Through Global SVOD Services in Japan." Korean Journal of Journalism & Communication Studies, Vol. 65, No. 3, 2021.
• Performing whiteness: skin beauty as somatechnics in South Korean stardom and celebrity. Celebrity Studies, 12(2), 2021.
• "The Development and Limitations of Korean Multiculturalism Through the Star Image Analysis of Sam Okyere." Media, Gender & Culture, Vol. 36, No. 1, 2021.
• "Colorism in the K-Beauty Industry." Korean Journal of Journalism & Communication Studies, Vol. 64, No. 6, 2020.
• "An Intersectional Study of Race and Gender on K-Beauty Whitening Culture: A Preliminary Study on Whitewashing/Yellowwashing Debates." Journal of Communication Research, Vol. 56, No. 2, 2019.
• "The Poison of Being Called 'Ajae': How the 'Ajae' Code in Popular Culture Constructs Hegemonic Masculinity." Media, Gender & Culture, Vol. 32, No. 3, 2017.
• "Dating in Neoliberal South Korea: A Representation of Romance in Post-2008 Korean Romantic Comedy Films." Media, Gender & Culture, Vol. 31, No. 3, 2016.

Major Publications

Independent Publications

• "Whitening: The Cultural Politics of Skin Color," Culture Look, 2022.
• "Romantic Landscape," Three Chairs, 2017.

Major Conference Activities

The Korean Association for Journalism & Communication Studies, The Korean Broadcasting Society, The Korean Women’s Communication Association, The Korean Society for Journalism & Information Studies. The Korean Society for Cultural Studies